Weekly Update – February 21, 2017

af6-cover-ebook-editionFirst, I’d like to reiterate yesterday’s announcement that Action Figures – Issue Six: Power Play is officially available for pre-order on Amazon. The Kindle version will be released next Tuesday, February 28, and the print edition should also be available on or around that date.

If you’re new to the Action Figures saga, or an AF fan who wants to introduce someone to the series, mark Monday, March 13 on your calendar, because that’s when Action Figures – Issue One: Secret Origins will be available on the Kindle for free. Actually it’ll be free all week (until Friday, March 17), so that gives you five days to grab a copy for yourself or gift one to a fellow reader.

WRITING PROJECTS

The Adventures of Strongarm & LightfootBlades of Glory: I managed to sneak in a little work here and there but was mostly away from the laptop due to Boskone (more on that below).

Action Figures – Issue Seven: The Black End War: First draft finished.

Action Figures – Issue Eight: Crawling from the Wreckage: First draft finished.

Action Figures – Issue Nine: Rough plotting in progress.

Action Figures – Issue One: Secret Origins:  Audiobook recording in progress.

APPEARANCES and EVENTS

MISC.

Boskone is behind me, and while it was a decent weekend I’m doubtful whether I’ll try to go back in 2018.

The benefit of doing pop-culture-related conventions, especially cons like Arisia and Boskone, which tend to be more reader-oriented, is that you’re immersed in a target audience and the potential for sales and positive exposure is excellent. The drawback is that these shows can be very expensive. A table at Boskone is $70, plus they require people to basically buy an admission to the show (I personally despise that practice; I worked numerous comic cons with my wife and they didn’t hit vendors for a fee and then admission on top), and that almost doubles basic expenses. Then you add the unavoidable costs of parking, which can be considerable since they’re in Boston, and travel (gas and tolls). Even if you avoid superfluous expenses like food and lodging, you’re still dropping a couple hundred dollars just to be there.

In order to recoup those expenses, I have to sell at least 17 books at their convention price (I offer a small discount at shows to encourage sales), and that’s to barely break even. That might not sound like a huge number, but consider that there are several other authors there also selling their books, plus new and used book sellers, plus vendors selling non-book items. There’s a fair amount of competition for the patrons’ limited spending money.

The long and short of it is, Boskone did not provide a respectable ROI, and that is for me the deciding factor on whether to return to a given show. I’ve met several indie authors who do shows planning to lose money but do them anyway for the exposure, but I view this as a poor business model. Exposure is fine, but if it doesn’t lead to sales, it’s a waste of time, effort, and money — and the people I’ve spoken to admit they don’t know for sure that attending a con has directly resulted in later sales, and they certainly can’t connect any sales that do occur after a show to their appearance at said show. They might have correlation but they can’t prove causation.

 

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