Action Figures – Issue Four: Cruel Summer went out to my editor this weekend, so with some time to kill before it comes back to me for a final read-through and formatting, my mind turns toward marketing and promoting the book before its late March release.
Even though I’ve been at this indie author thing for a year and a half, marketing remains an ongoing experiment as I tweak old approaches and explore new avenues for promoting my work. A while back I removed the entire series from Kindle Select, Amazon’s promotional program for e-books, because it seemed to be impacting sales — which, to be blunt, is where the money is. Book “rentals” through Kindle Unlimited do send money my way, but not as much as a sale, and the royalty rate has been falling (royalties for rentals are paid through a collective fund. Don’t ask me to explain how it works).
In theory, this move should have resulted in more sales, but that hasn’t been the case, so I’m putting Action Figures – Issue One: Secret Origins back on Kindle Select. That means if you are a Kindle Unlimited member, you effectively get to rent the book for free! Click the image below to head over to Amazon and pick it up.